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Dave Feldman's Biography
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Dave Feldman grew up not in a log cabin, but a tract
house in Mar Vista, California. From an abnormally early
age, Dave was fascinated by popular culture. He not only
loved rock and roll and "Leave It to Beaver," but tried to
analyze why and how they were successful commercially and
artistically.
Dave had a rather unusual academic life. On the one
hand, he was a literature major, with a special interest
in heavy Russian writers (e.g., Dostoevsky, Tolstoi,
Turgenev), but he was also busy convincing sympathetic
professors at Grinnell College (yes, an accredited
institution of higher learning) to allow him to undertake
independent studies in popular culture (he actually got
academic credit for studying what makes sick jokes sick,
for compiling a history of rock and roll, and writing
about the aesthetics of soap operas).
After winning a Watson Fellowship to study popular
culture in Europe, Dave ditched Dostoevsky and went to
Bowling Green State University, at that time the only
school in the world with a postgraduate degree in popular
culture. There, he taught the first-ever college course
on soap operas. When he went for the ever-elusive Ph.D at
the University of Maryland, the soap opera class became a
monster (imagine a teaching assistant with 350 students, a
microphone, and a proscenium stage and a bad haircut).
He fled to the Big Apple. Dave consulted for ABC but
took a job in the programming department of NBC, where he
worked in both daytime and primetime programming. Dave
was and is obsessed with television, but wasn't cut out to
be a network programmer. Dave saved up his shekels with
the intention of embarking on a writing career.
One day, while at the local supermarket, Dave noticed
that every cereal seemed to be 110 calories per ounce.
Dave couldn't figure out why, for example, Kellogg's Sugar
Frosted Flakes, which, after all, is nothing but Kellogg's
Corn Flakes with sugar on it, had no more calories than
the unsweetened version. A dim metaphorical light bulb
shone above Feldman's head.
A few minutes later, at a diner, Dave noticed a
distinguished looking gentleman trying to open a four-pack
of Nabisco Saltines. Furtively, the man bit open the
package with his teeth. If we can put a man on the moon,
Feldman wondered, why can't they make a cracker package
you can open with your hands? The light bulb flickered
once again.
On the way home, the word "Imponderables" popped into
DF's head. "Aha," he thought. THIS is a book title. The
rest, if not history, has been Dave's work for the last
ten years.
Dave lives in New York City. He's single (what woman
would have him?) but has many interests besides work to
occupy him: tournament duplicate bridge; listening to his
massive rock, soul, gospel, folk, and world music
collection; searching for good food anywhere; reading;
annoying his friends; indulging in all facets of popular
culture; and writing autobiographical sketches in the
third person.
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