February 21, 2010

What is a Grape Nut?

Grape Nuts have fallen on hard times. Once the seventh best selling cereal in the U.S., it now "commands" a less than one-percent share of the market. In a Wall Street Journal article, Barry Newman contemplates not only the Imponderable we answered in Who Put the Butter in Butterfly? but how are Grape Nuts made, and what can be done to resuscitate a fallen brand.