August 07, 2006

Build It and They Might Not Come

This morning, Mediaweek Online reports:

"OfficePirates.com—Time Inc.'s much-hyped answer to the viral video-blogging phenomenon, is struggling to build an audience, and some Time Inc. insiders are speculating that its lifespan may be short.

The site, launched in late February, has yet to show up in the reporting data for either Nielsen//NetRatings or comScore Media Metrix—the Web’s leading audience trackers, according to Mike Shields."

This has to be one of the most annoying, noxious sites on the web. Just take a look at the most popular videos and jokes at random, and you'll see why.